What if the secret to better branding isn’t doing more — but doing less (and avoiding the wrong things)?
In this thought-provoking episode of the Brandwidth podcast, Dean and Sam explore via negativa, a concept pulled from Nassim Taleb’s Antifragile, and how it might apply to modern brand strategy.
Here’s what they dig into:
• What “via negativa” means
• 10 rules of what not to do in brand strategy
• Why simplifying > complicating
• Why you shouldn’t let competitors define your positioning
• The myth that “more budget = better brand”
This one’s a fresh, counterintuitive take on how less noise, fewer mistakes, and clearer thinking can elevate your brand and marketing outcomes.
Tune in and learn what not to do.
Timestamps:
0:00 – Connecting Literature & Marketing Through Unique Perspectives
2:56 – The Power of Removing Rather Than Adding in Decision Making
10:03 – Ten Commandments for Effective Branding Strategies
19:28 – Debating the Positivity & Negativity of the Ten Commandments
21:00 – The Power of Simplicity & Brand Experience in Marketing