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Brandwidth™ Episode 3: The Cost of Fear in Marketing

In this episode we discuss:
  • Aldi’s launch into Australia
  • Brand strategy is like insurance
  • Content marketing & providing value
  • Various approaches to creating content

Resources Mentioned

Content Inc. by Joe Pulizzi – https://www.amazon.com/Content-Inc-Entrepreneurs-Successful-Businesses/dp/125958965X

Free Writinghttps://en.wikipedia.org/wiki/Free_writing

Seth Godinhttps://seths.blog/

Dean’s Bloghttp://brandingandstrategyblog.com/

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