Struggling to win over customers or clients? What if the key to changing minds isn’t about saying more—but doing less? If you’re a business owner, understanding the art of persuasion can make all the difference. But here’s the twist—it’s not always about giving more information. Sometimes, the secret lies in removing the roadblocks holding people…
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You’ve probably heard of the 60/40 spending rule in marketing. But did you know that there’s more to it than just dumping your budget into brand building? Let’s face it: this 60/40 rule is not written in stone, and there’s a good reason why. If you’re a growing B2B brand, you’re missing out by not…
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Sam McEwin and Dean Millson are the hosts of the Brandwidth podcast. They are marketing and branding experts who bring their knowledge and insights to the show. Summary: Sam and Dean discuss the power of visual assets in marketing and branding. They reference a chart from Ipsos that ranks different visual assets based on their…
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