Latest Episodes

Brandwidth® Episode 15: The Messy Middle of Purchase Behaviour

In this episode we discuss: The evolution of consumer buyer journey frameworks Initial consideration vs active evaluation The latest research into active evaluation What exactly is the ‘messy middle’...

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Brandwidth® Episode 14: Costly Signalling Theory and Behavioural Science in Marketing

In this episode we discuss: Traditional Economic Theory vs Behavioural Economic Theory Behavioural biases – the shortcuts our minds use to make decisions and what it means for marketers...

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Brandwidth® Episode 13: Price Sensitivity & Brand Loyalty During a Recession

In this episode we discuss: How price sensitivity & brand loyalty change during economic downturns Why the decisions we make as brands are amplified during times of recession The...

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Brandwidth® Episode 11: How to Create a Brand Name

In this episode we discuss: Dean Millson’s tried and tested method for creating memorable brand names. The four core types of name and how they differ. Dangers of selecting...

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Brandwidth® Episode 10: Perceptual Cues, Priming and the Impact on Advertising

In this episode we discuss: The impact that perceptual cues have on advertising. How Australian brands such as Bunnings and JB Hifi have used perceptual cues to strengthen their...

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What is the Brandwidth™ Podcast?

Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.

Who We Are

Dean Millson

Working across both brand design and strategy roles in his home town of Melbourne over the last twenty years, Dean’s been a graphic designer and studio director, and a design lecturer. In 2009 he took up a brand strategy role at Di Marca and they haven’t been able to get rid of him since.

Sam McEwin

Founder & Director of BizWisdom digital agency, Sam spends his days leading a team of dedicated growth marketers, who work tirelessly helping businesses of all sizes achieve incredible growth.