Latest Episodes
Brandwidth® Episode 11: How to Create a Brand Name
In this episode we discuss: Dean Millson’s tried and tested method for creating memorable brand names. The four core types of name and how they differ. Dangers of selecting...
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Brandwidth® Episode 10: Perceptual Cues, Priming and the Impact on Advertising
In this episode we discuss: The impact that perceptual cues have on advertising. How Australian brands such as Bunnings and JB Hifi have used perceptual cues to strengthen their...
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Brandwidth® Episode 9: Unlocking Your Brand DNA
In this episode we discuss: The three types of Company DNA types. How to discover your brand’s DNA. Surprising truths some brands discover when they unlock their brand DNA....
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Brandwidth® Episode 8: How Not to Refresh a Brand
In this episode we discuss: The dangers associated with re-branding using the example of Harvey World Travel / Hello World. When should you re-brand? Why you should proceed with...
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Brandwidth® Episode 7: Balancing Long Term and Short Term Objectives in Marketing
In this episode we discuss: the dangers of focussing too much on short marketing objectives Are your short term campaigns damaging your brand equity? Can digital marketing be used...
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Brandwidth® Episode 6: What’s Wrong with the Way Marketing Budgets are Set?
In this episode we discuss: The concept of zero-based budgeting How should budgets be set? What is the reality of how budgets are set currently? Why is it so...
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What is the Brandwidth™ Podcast?
Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.
Who We Are
Dean Millson
Working across both brand design and strategy roles in his home town of Melbourne over the last twenty years, Dean’s been a graphic designer and studio director, and a design lecturer. In 2009 he took up a brand strategy role at Di Marca and they haven’t been able to get rid of him since.
Sam McEwin
Founder & Director of BizWisdom digital agency, Sam spends his days leading a team of dedicated growth marketers, who work tirelessly helping businesses of all sizes achieve incredible growth.