Marketing attribution f@#*ed! In this Brandwidth® episode, Sam and Dean dive into one of the biggest challenges facing modern marketers—accurately measuring what’s driving results. From the flawed multi-touch models...
How well do you know your marketing influencers? Can you tell Gary Vee quotes from Simon Sinek? These are exactly the question Sam asked Dean in this entertaining episode...
Struggling to win over customers or clients? What if the key to changing minds isn’t about saying more—but doing less? If you’re a business owner, understanding the art of...
We’ve all heard the famous 60% brand-building, 40% activation rule, but most of the research behind it comes from B2C. So what happens when we apply this to B2B?...
Did you know that smart marketing decisions during a downturn can change your business forever? During the Great Depression, Kellogg’s dominated the market with one bold move: they doubled...
Is your brand ready for the online-only marketplace? In this episode of the Brandwidth® Podcast, Sam McEwin and Dean Millson shine the light on “InstaBrands.” The rise of these...
Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.
Working across both brand design and strategy roles in his home town of Melbourne over the last twenty years, Dean’s been a graphic designer and studio director, and a design lecturer. In 2009 he took up a brand strategy role at Di Marca and they haven’t been able to get rid of him since.
Founder & Director of BizWisdom digital agency, Sam spends his days leading a team of dedicated growth marketers, who work tirelessly helping businesses of all sizes achieve incredible growth.