The 60:40 Rule, but this time it’s for B2B (And it’s not 60:40)
You’ve probably heard of the 60/40 spending rule in marketing. But did you know that there’s more to it than just dumping your budget into brand building? Let’s face...
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Latest Episodes
Creating Demand
Did you know that smart marketing decisions during a downturn can change your business forever? During the Great Depression, Kellogg’s dominated the market with one bold move: they doubled...
Instabrands
Is your brand ready for the online-only marketplace? In this episode of the Brandwidth Podcast, Sam McEwin and Dean Millson shine the light on “InstaBrands.” The rise of these...
If You Go Woke, Will You Really Go Broke?
Purpose-Driven or Perilous? Brands are increasingly under pressure to take a stand on social issues, known as purpose-driven branding. But high-profile cases like Bud Light, Target, and Gillette highlight...
The Marketing AI Episode
In this episode of the Brandwidth podcast, Sam McEwin and Dean Millson discuss the topic of AI (Artificial Intelligence) and its potential impact on branding and marketing. They approach...
Should small brands even brand and if so, how?
Sam McEwin and Dean Millson discuss the importance of branding for small businesses. They explain that branding is not just for big companies, but can also be beneficial for...
What is the Brandwidth™ Podcast?
Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.
Who We Are
Dean Millson
Working across both brand design and strategy roles in his home town of Melbourne over the last twenty years, Dean’s been a graphic designer and studio director, and a design lecturer. In 2009 he took up a brand strategy role at Di Marca and they haven’t been able to get rid of him since.
Sam McEwin
Founder & Director of BizWisdom digital agency, Sam spends his days leading a team of dedicated growth marketers, who work tirelessly helping businesses of all sizes achieve incredible growth.