Brand Strategy

Brandwidth™ Episode 02: Let’s start with first principles

In this episode we discuss:
  • What is the first principle of marketing?
  • Mental & physical availability.
  • Digital advertising effectiveness strategies.

Resources Mentioned

Bob Hoffman – The Ad Contrarian – http://adcontrarian.blogspot.com/

The First Principle of Advertising (The Ad Contrarian) – http://adcontrarian.blogspot.com/2018/08/the-first-principle-of-advertising.html

Advertising and the Mind of the Consumer: What works, what doesn’t and why: What Works, What Doesn’t, and Why by Max Sutherland – https://www.amazon.com.au/Advertising-Mind-Consumer-doesnt-Doesnt-ebook/dp/B003KK6GPU

How Brands Grow by Byron Sharp – https://www.amazon.com.au/How-Brands-Grow-What-Marketers/dp/0195573560

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Brandwidth™ Episode 1: Is your brand protected?

  • Is your Brand Protected?
  • What to look out for when Trademarking your brand.
  • What to do when you find yourself in a ‘brand crisis’.
  • How to choose a brand name.
  • The pros and cons of the ‘nonsense name’ vs the ‘generic name’.
  • The impact of domain name on SEO.
  • Does your brand pass the bus test?
  • Can you tell the difference between Twisties & Cheese Twists?

Resources Mentioned

IP Australiahttps://www.ipaustralia.gov.au/trade-marks
Dean’s Bloghttp://brandingandstrategyblog.com/
The Real Kiss FMhttps://kissfm.com.au/dimarca.com.au

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Brandwidth™ Episode 0: The all important introductory episode

Brandwidth™ is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.

In this short episode, Brandwidth hosts Dean Millson and Sam McEwin introduce themselves and concept behind the show. 

Resources Mentioned

Sam’s Agency bizwisdom.com.au
Dean’s Agencydimarca.com.au

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