Digital Marketing

Brandwidth™ Episode 02: Let’s start with first principles

November 26, 2019 Brandwidth Brand Strategy, Digital Marketing 26:53

In this episode we discuss:
  • What is the first principle of marketing?
  • Mental & physical availability.
  • Digital advertising effectiveness strategies.

Resources Mentioned

Bob Hoffman – The Ad Contrarian – http://adcontrarian.blogspot.com/

The First Principle of Advertising (The Ad Contrarian) – http://adcontrarian.blogspot.com/2018/08/the-first-principle-of-advertising.html

Advertising and the Mind of the Consumer: What works, what doesn’t and why: What Works, What Doesn’t, and Why by Max Sutherland – https://www.amazon.com.au/Advertising-Mind-Consumer-doesnt-Doesnt-ebook/dp/B003KK6GPU

How Brands Grow by Byron Sharp – https://www.amazon.com.au/How-Brands-Grow-What-Marketers/dp/0195573560

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Brandwidth™ Episode 1: Is your brand protected?

November 19, 2019 Brandwidth Brand Strategy, Digital Marketing 56:02

  • Is your Brand Protected?
  • What to look out for when Trademarking your brand.
  • What to do when you find yourself in a ‘brand crisis’.
  • How to choose a brand name.
  • The pros and cons of the ‘nonsense name’ vs the ‘generic name’.
  • The impact of domain name on SEO.
  • Does your brand pass the bus test?
  • Can you tell the difference between Twisties & Cheese Twists?

Resources Mentioned

IP Australia – https://www.ipaustralia.gov.au/trade-marks
Dean’s Blog – http://brandingandstrategyblog.com/
The Real Kiss FM – https://kissfm.com.au/dimarca.com.au

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Brandwidth™ Episode 0: The all important introductory episode

November 19, 2019 Brandwidth Brand Strategy, Digital Marketing 00:09:51

Brandwidth™ is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.

In this short episode, Brandwidth hosts Dean Millson and Sam McEwin introduce themselves and concept behind the show. 

Resources Mentioned

Sam’s Agency – bizwisdom.com.au
Dean’s Agency – dimarca.com.au

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Find Us


Dean Millson
t: twitter.com/deanmillson
li: www.linkedin.com/in/deanmillson/
w: www.dimarca.com.au/team/dean-millson/


Sam McEwin
t: twitter.com/deanmillson
li: www.linkedin.com/in/deanmillson/
w: www.dimarca.com.au/team/dean-millson/