What is the leading brand of politics in Australia?
In this episode we discuss: Why you don’t mess with social media influencers on social media. If not sales, what should marketing be ultimately measured by? What is the...
Brandwidth® Episode 20: The 5 Best Digital Channels (that are not Facebook or Google)
In this episode we discuss: The scary fact that 60% of digital advertising spend is spent with just two companies, Facebook & Google. How did Google ads evolve and...
Brandwidth® Episode 19: Can you be strategic about word of mouth?
In this episode we discuss: Word of mouth is always seen as important, but why aren’t we more strategic about it? What is a Talk Trigger? What’s the difference...
Brandwidth® Episode 18: Measuring & Leveraging Cognitive Biases for Fun & Profit – The Messy Middle Pt 2
In this episode we discuss: The impact of cognitive biases on purchasing decisions What exactly are category heuristics and why do they matter? Experts vs Acquaintances who do consumers...
Brandwidth® Episode 17: The Job to be Done
In this episode we discuss: What job are we ‘hiring’ the products we purchase to perform? The surprising truth behind milkshake purchasing behaviour A better question to ask consumers...
Brandwidth® Episode 16: B2B Brand Strategy: Are the rules different?
In this episode we discuss: Branding in the B2B space compared to B2C B2B brand strategy is important as an internal driver of organisations How are B2B brands built...