Episodes

What is the leading brand of politics in Australia?

In this episode we discuss: Why you don’t mess with social media influencers on social media. If not sales, what should marketing be ultimately measured by? What is the...

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Brandwidth® Episode 19: Can you be strategic about word of mouth?

In this episode we discuss: Word of mouth is always seen as important, but why aren’t we more strategic about it? What is a Talk Trigger? What’s the difference...

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Brandwidth® Episode 17: The Job to be Done

In this episode we discuss: What job are we ‘hiring’ the products we purchase to perform? The surprising truth behind milkshake purchasing behaviour A better question to ask consumers...

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Brandwidth® Episode 16: B2B Brand Strategy: Are the rules different?

In this episode we discuss: Branding in the B2B space compared to B2C B2B brand strategy is important as an internal driver of organisations How are B2B brands built...

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