Brandwidth® Episode 12: Brand Agency vs SEO Agency – Who should you turn to when designing a new website?
In this episode we discuss: The conflict associated with brand design vs search engine optimisation when designing a new website. What happens when you leave your critical web design...
Podcast: Play in new window | Download
Subscribe: Apple Podcasts | Android | RSS
Brandwidth® Episode 11: How to Create a Brand Name
In this episode we discuss: Dean Millson’s tried and tested method for creating memorable brand names. The four core types of name and how they differ. Dangers of selecting...
Podcast: Play in new window | Download
Subscribe: Apple Podcasts | Android | RSS
Brandwidth® Episode 10: Perceptual Cues, Priming and the Impact on Advertising
In this episode we discuss: The impact that perceptual cues have on advertising. How Australian brands such as Bunnings and JB Hifi have used perceptual cues to strengthen their...
Podcast: Play in new window | Download
Subscribe: Apple Podcasts | Android | RSS
Brandwidth® Episode 9: Unlocking Your Brand DNA
In this episode we discuss: The three types of Company DNA types. How to discover your brand’s DNA. Surprising truths some brands discover when they unlock their brand DNA....
Podcast: Play in new window | Download
Subscribe: Apple Podcasts | Android | RSS
Brandwidth® Episode 8: How Not to Refresh a Brand
In this episode we discuss: The dangers associated with re-branding using the example of Harvey World Travel / Hello World. When should you re-brand? Why you should proceed with...
Podcast: Play in new window | Download
Subscribe: Apple Podcasts | Android | RSS
Brandwidth® Episode 7: Balancing Long Term and Short Term Objectives in Marketing
In this episode we discuss: the dangers of focussing too much on short marketing objectives Are your short term campaigns damaging your brand equity? Can digital marketing be used...
Podcast: Play in new window | Download
Subscribe: Apple Podcasts | Android | RSS