Episodes

Brandwidth® Episode 14: Costly Signalling Theory and Behavioural Science in Marketing

In this episode we discuss: Traditional Economic Theory vs Behavioural Economic Theory Behavioural biases – the shortcuts our minds use to make decisions and what it means for marketers...

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Brandwidth® Episode 13: Price Sensitivity & Brand Loyalty During a Recession

In this episode we discuss: How price sensitivity & brand loyalty change during economic downturns Why the decisions we make as brands are amplified during times of recession The...

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Brandwidth® Episode 11: How to Create a Brand Name

In this episode we discuss: Dean Millson’s tried and tested method for creating memorable brand names. The four core types of name and how they differ. Dangers of selecting...

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Brandwidth® Episode 10: Perceptual Cues, Priming and the Impact on Advertising

In this episode we discuss: The impact that perceptual cues have on advertising. How Australian brands such as Bunnings and JB Hifi have used perceptual cues to strengthen their...

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Brandwidth® Episode 9: Unlocking Your Brand DNA

In this episode we discuss: The three types of Company DNA types. How to discover your brand’s DNA. Surprising truths some brands discover when they unlock their brand DNA....

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