Brandwidth® Episode 20: The 5 Best Digital Channels (that are not Facebook or Google)
In this episode we discuss: The scary fact that 60% of digital advertising spend is spent with just two companies, Facebook & Google. How did Google ads evolve and...
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Brandwidth® Episode 19: Can you be strategic about word of mouth?
In this episode we discuss: Word of mouth is always seen as important, but why aren’t we more strategic about it? What is a Talk Trigger? What’s the difference...
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Brandwidth® Episode 18: Measuring & Leveraging Cognitive Biases for Fun & Profit – The Messy Middle Pt 2
In this episode we discuss: The impact of cognitive biases on purchasing decisions What exactly are category heuristics and why do they matter? Experts vs Acquaintances who do consumers...
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Brandwidth® Episode 17: The Job to be Done
In this episode we discuss: What job are we ‘hiring’ the products we purchase to perform? The surprising truth behind milkshake purchasing behaviour A better question to ask consumers...
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Brandwidth® Episode 16: B2B Brand Strategy: Are the rules different?
In this episode we discuss: Branding in the B2B space compared to B2C B2B brand strategy is important as an internal driver of organisations How are B2B brands built...
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Brandwidth® Episode 15: The Messy Middle of Purchase Behaviour
In this episode we discuss: The evolution of consumer buyer journey frameworks Initial consideration vs active evaluation The latest research into active evaluation What exactly is the ‘messy middle’...
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