Do Loyalty Programs Work?
In this episode we discuss: Do loyalty programs improve loyalty? Can loyalty programs increase growth? What is the impact of loyalty programs on overall profitability? What are the 4...
Is the 95:5 rule the new 60:40 for B2B?
In this episode we discuss: What is the 95:5 rule for B2B brands? Why it should really be the 5:95 rule Is B2B marketing really any different to B2C?...
How to build a B2B brand and the problem with LinkedIn Ads
In this episode we discuss: Why is so much marketing literature focussed on B2C What does Jenni Romaniuk have to say about B2B? Does the law of double jeopardy...
What is the leading brand of politics in Australia?
In this episode we discuss: Why you don’t mess with social media influencers on social media. If not sales, what should marketing be ultimately measured by? What is the...
The 5 Best Digital Channels (that are not Facebook or Google)
In this episode we discuss: The scary fact that 60% of digital advertising spend is spent with just two companies, Facebook & Google. How did Google ads evolve and...
Can you be strategic about word of mouth?
In this episode we discuss: Word of mouth is always seen as important, but why aren’t we more strategic about it? What is a Talk Trigger? What’s the difference...