Much Ado About Marketing Funnels
What’s the deal with marketing funnels? We hear the term everywhere, but what actually is a marketing funnel? Does it have a place in a sophisticated marketing machine or...
Marketing Attribution is F@#*ed!
Marketing attribution f@#*ed! In this Brandwidth® episode, Sam and Dean dive into one of the biggest challenges facing modern marketers—accurately measuring what’s driving results. From the flawed multi-touch models...
Do you know your marketing influencers?
How well do you know your marketing influencers? Can you tell Gary Vee quotes from Simon Sinek? These are exactly the question Sam asked Dean in this entertaining episode...
How to change anyone’s mind
Struggling to win over customers or clients? What if the key to changing minds isn’t about saying more—but doing less? If you’re a business owner, understanding the art of...
The 60:40 Rule, but this time it’s for B2B (And it’s not 60:40)
We’ve all heard the famous 60% brand-building, 40% activation rule, but most of the research behind it comes from B2C. So what happens when we apply this to B2B?...
Creating Demand
Did you know that smart marketing decisions during a downturn can change your business forever? During the Great Depression, Kellogg’s dominated the market with one bold move: they doubled...