Episodes

Brandwidth® Episode 11: How to Create a Brand Name

In this episode we discuss: Dean Millson’s tried and tested method for creating memorable brand names. The four core types of name and how they differ. Dangers of selecting...

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Brandwidth® Episode 10: Perceptual Cues, Priming and the Impact on Advertising

In this episode we discuss: The impact that perceptual cues have on advertising. How Australian brands such as Bunnings and JB Hifi have used perceptual cues to strengthen their...

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Brandwidth® Episode 9: Unlocking Your Brand DNA

In this episode we discuss: The three types of Company DNA types. How to discover your brand’s DNA. Surprising truths some brands discover when they unlock their brand DNA....

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Brandwidth® Episode 8: How Not to Refresh a Brand

In this episode we discuss: The dangers associated with re-branding using the example of Harvey World Travel / Hello World. When should you re-brand? Why you should proceed with...

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Brandwidth® Episode 7: Balancing Long Term and Short Term Objectives in Marketing

In this episode we discuss: the dangers of focussing too much on short marketing objectives Are your short term campaigns damaging your brand equity? Can digital marketing be used...

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