Ep 24: Do Loyalty Programs Work?
In this episode we discuss: Do loyalty programs improve loyalty? Can loyalty programs increase growth? What is the impact of loyalty programs on overall profitability? What are the 4...
Ep 23: Is the 95:5 rule the new 60:40 for B2B?
In this episode we discuss: What is the 95:5 rule for B2B brands? Why it should really be the 5:95 rule Is B2B marketing really any different to B2C?...
Ep 22: How to build a B2B brand and the problem with LinkedIn Ads
In this episode we discuss: Why is so much marketing literature focussed on B2C What does Jenni Romaniuk have to say about B2B? Does the law of double jeopardy...
Ep 21: What is the leading brand of politics in Australia?
In this episode we discuss: Why you don’t mess with social media influencers on social media. If not sales, what should marketing be ultimately measured by? What is the...
Ep 20: The 5 Best Digital Channels (that are not Facebook or Google)
In this episode we discuss: The scary fact that 60% of digital advertising spend is spent with just two companies, Facebook & Google. How did Google ads evolve and...
Ep 19: Can you be strategic about word of mouth?
In this episode we discuss: Word of mouth is always seen as important, but why aren’t we more strategic about it? What is a Talk Trigger? What’s the difference...