Episodes

How to build a B2B brand and the problem with LinkedIn Ads

In this episode we discuss: Why is so much marketing literature focussed on B2C What does Jenni Romaniuk have to say about B2B? Does the law of double jeopardy...

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What is the leading brand of politics in Australia?

In this episode we discuss: Why you don’t mess with social media influencers on social media. If not sales, what should marketing be ultimately measured by? What is the...

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Brandwidth® Episode 19: Can you be strategic about word of mouth?

In this episode we discuss: Word of mouth is always seen as important, but why aren’t we more strategic about it? What is a Talk Trigger? What’s the difference...

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Brandwidth® Episode 17: The Job to be Done

In this episode we discuss: What job are we ‘hiring’ the products we purchase to perform? The surprising truth behind milkshake purchasing behaviour A better question to ask consumers...

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