What makes a rebrand actually work, and what happens when it tries too hard?
In this episode of the Brandwidth podcast, Sam and Dean break down two big auto campaigns — Jaguar’s latest rebrand and Mazda’s iconic Zoom Zoom — to explore the do’s, don’ts, and deeper strategy behind brand reinvention.
Here’s what they dig into:
• Why Jaguar’s sleek campaign fell flat with younger audiences
• Was it bold innovation or a misfire in brand substance?
• The power of brand heritage and perception
• How Mazda nailed the blend of nostalgia + modernity
• What every rebrand needs to get right (regardless of industry)
Smart, punchy, and full of takeaways, this episode is a must-listen for marketers, strategists, and brand builders navigating repositioning in any space.
Tune in and see what zoom-zooms… and what stalls.
Timestamps:
0:07 – Jaguar’s Rebrand and Agency Firing Controversy
3:22 – Marketing Insights from Mazda and Jaguar Campaigns
7:21 – Jaguar’s Controversial Rebranding Campaign Sparks Social Media Debate
9:22 – The Evolution of Car Brands Amidst the Electric Revolution
16:24 – Debate Over Jaguar’s Bold Rebranding Strategy
18:34 – Mazda’s Brand Revival Through RX7 Inspiration and Redesign
21:54 – Rebranding Jaguar: Lessons from Mazda’s Zoom Zoom Strategy
30:12 – Brand Resilience and the Power of Consumer Forgiveness
34:24 – Brand Insights, Drinking Games, and Case Study Collaborations