Think brand health tracking is just for big brands with big budgets? Think again.
In this episode of The Brandwidth Podcast, Sam and Dean dive into how small and medium-sized businesses can measure and improve brand health — without expensive tools or complex metrics.
Here’s what you’ll learn:
• What brand health really means (and why it matters for SMBs)
• Practical ways to track performance without a massive spend
• How to use category entry points to understand your audience
• Why context matters for local and niche businesses
• Smart, scalable ways to build brand visibility and engagement
Whether you’re running a small agency, local firm, or niche product brand, this episode gives you the tools to track and grow with confidence.
Tune in and take your brand’s pulse, on your terms.
Timestamps:
0:00 – Exploring Brand Health Through Professor Jenni Romaniuk’s A to Z Framework.
10:12 – Challenges in Customer Retention & Survey Accuracy
15:46 – Strategies for Tracking Brand Health in Small B2B Firms
23:22 – Evaluating Brand Measurement & Marketing Strategies for Small Businesses
33:04 – Leveraging Brand Health Metrics for Small & Medium Businesses
38:10 – Exploring Small-Scale Brand Health Measurement & LinkedIn Strategies