Is your brand ready for the online-only marketplace?
In this episode of the Brandwidth® Podcast, Sam McEwin and Dean Millson shine the light on “InstaBrands.”
The rise of these online-only brands opens doors of opportunities and profitability, but it also raises an important question: Should the branding approach for Insta Brands differ from traditional methods?
Tune in now to discover the essential elements of creating and sustaining a thriving Insta Brand.
#branding #marketing #onlinebusiness #InstaBrands #brandstrategy #customerexperience #unboxingexperience #MVP #ecommerce #digitalmarketing #onlinebranding #trustbuilding
| Timestamp | Summary |
|---|---|
| 0:30 | Exploring the Rise of Instagram and Online-Only Brands |
| 2:38 | Effective Branding Strategies for Online Direct-to-Consumer Businesses |
| 13:08 | Building Trust and Enhancing Customer Experience for Online Brands |
| 19:59 | Building Trust Through Effective Customer Service and Reviews |
| 23:07 | Handling Irrational Customers with Compassion and Effective Responses |
| 26:33 | The Evolution of Digital Advertising and Brand Identity |
| 33:07 | Balancing Speed and Cost in Brand Development |
| 41:00 | Validating Business Ideas Through Minimal Viable Products and Testing |
| 46:42 | Iterative Problem Solving and the Importance of Marketing Fundamentals |