What’s the deal with marketing funnels? We hear the term everywhere, but what actually is a marketing funnel? Does it have a place in a sophisticated marketing machine or should it be left to marketing bros and youtubers. Join Dean and Sam as they unpack, unravel, and dejargon the world of the marketing funnel and get the scoop on:
- Consumer buying funnels vs. marketing funnels -What about value ladders, are they funnels too?
- How AIDA fits into the equation
- Real-world examples from Apple and McDonald’s to show you how funnels (and fries) really work
Get ready to level up your marketing knowledge with a fun, insightful convo. Tune in now and join the debate!
#MarketingFunnels #Advertising #BrandStrategy #ValueLadder
| Timestamp | Summary |
|---|---|
| 0:27 | Debating the Relevance and Complexity of Marketing Funnels |
| 10:09 | McDonald’s Marketing Strategy: Low-Cost Burgers, High-Profit Fries and Drinks |
| 11:02 | Funnels and Value Ladders in Marketing Strategies |
| 18:30 | The Debate on Marketing’s Role in Demand Creation |
| 22:53 | Consumer Loyalty and Fast Food Choices |
| 23:20 | Debating Marketing Funnels and Value Ladders in Modern Advertising |