Ever wondered what a real marketing insight is and why it matters?
In this episode of Brandwidth, Sam and Dean go deep into the world of insights and how they power creativity, strategy, and brand storytelling.
Here’s what’s inside:
• What insights actually are (and what they’re not)
• 11 different types of insights — from eureka moments to cultural currents
• Why “hidden truths” are just the beginning
• How great strategists turn insights into creative gold
• Real-world examples to bring it all to life
Whether you’re building campaigns, pitching ideas, or just want to sharpen your strategic thinking, this episode is a masterclass in making insights work for you.
Tune in and upgrade your insight game!
Timestamps:
0:00 – Exploring Insights in Branding & Marketing Discussions
2:14 – Understanding Insights in Advertising & their Varied Forms
6:41 – Uncovering Hidden Truths & Insights in Consumer Behaviour
8:44 – Eureka Moments & Universal Truths in Business Innovation
16:43 – Exploring Tension Points in Innovation & Market Strategy
19:34 – Cultural & Emotional Insights in Consumer Decision-Making
29:11 – Exploring Social Media Behaviour & Market Opportunities
35:03 – Symbolic Branding & Market Disruption Insights
43:44 – Brand Strategy: Positioning Against Industry Norm