In this episode we discuss:
- The dangers associated with re-branding using the example of Harvey World Travel / Hello World.
- When should you re-brand?
- Why you should proceed with caution.
- Why we are so easily tempted to update our assets?
Resources Mentioned
Where did ‘Hello World’ come from? – https://stackoverflow.com/questions/602237/where-does-hello-world-come-from
Let’s Talk Branding Podcast – Jenni Romaniuk: Building Distinctive Brands – https://www.letstalkbranding.be/home/jenni