What if the secret to better branding isn’t doing more — but doing less (and avoiding the wrong things)? In this thought-provoking episode of the Brandwidth podcast, Dean and Sam explore via negativa, a concept pulled from Nassim Taleb’s Antifragile, and how it might apply to modern brand strategy. Here’s what they dig into:• What…
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SEO not cutting it for your niche B2B biz? Time to think differently. In this episode of Brandwidth, Sam and Dean unpack the power of Account-Based Marketing (ABM) — especially for complex sales and high-value customers. Here’s what’s inside:• What ABM is and why it works for B2B• A real client story where ABM made…
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Ever wondered what a real marketing insight is and why it matters? In this episode of Brandwidth, Sam and Dean go deep into the world of insights and how they power creativity, strategy, and brand storytelling. Here’s what’s inside:• What insights actually are (and what they’re not)• 11 different types of insights — from eureka…
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Meta ads not hitting the mark? You’re not alone, this episode of Brandwidth is here to help.Join Sam and Dean as they break down what really goes into a successful Meta (Facebook/Instagram) ads campaign and what’s likely holding yours back. Here’s what they cover:• Why a “Buy Now” ad isn’t enough (and what to do…
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Ready to stop guessing what your customers want, and actually know? In this episode of Brandwidth, Sam and Dean get real about what it means to be truly market-oriented, and why it’s a game changer for your brand. They cover:• Market vs. product vs. competitor focus (and why it matters)• Breaking out of your own…
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What’s the deal with marketing funnels? We hear the term everywhere, but what actually is a marketing funnel? Does it have a place in a sophisticated marketing machine or should it be left to marketing bros and youtubers. Join Dean and Sam as they unpack, unravel, and dejargon the world of the marketing funnel and…
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Marketing attribution f@#*ed! In this Brandwidth® episode, Sam and Dean dive into one of the biggest challenges facing modern marketers—accurately measuring what’s driving results. From the flawed multi-touch models to the rise of walled gardens like Google and Facebook, it’s time to ask: Are we focusing on the wrong metrics? Or more to the point,…
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How well do you know your marketing influencers? Can you tell Gary Vee quotes from Simon Sinek? These are exactly the question Sam asked Dean in this entertaining episode of the Brandwidth® podcast. Dean takes on a quiz featuring quotes from the biggest names in the biz: Gary Vee, Rory Sutherland, Mark Ritson, Byron Sharp,…
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Struggling to win over customers or clients? What if the key to changing minds isn’t about saying more—but doing less? If you’re a business owner, understanding the art of persuasion can make all the difference. But here’s the twist—it’s not always about giving more information. Sometimes, the secret lies in removing the roadblocks holding people…
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We’ve all heard the famous 60% brand-building, 40% activation rule, but most of the research behind it comes from B2C. So what happens when we apply this to B2B? In this episode of Brandwidth®, Sam and Dean dig deep into the data, asking if the same formula holds true for B2B brands—or if it needs…
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