Patrick Meehan

11 Types of Insight

August 11, 2025 Patrick Meehan Digital Marketing, Brand Strategy 0:50:16

Ever wondered what a real marketing insight is and why it matters? In this episode of Brandwidth, Sam and Dean go deep into the world of insights and how they power creativity, strategy, and brand storytelling. Here’s what’s inside:• What insights actually are (and what they’re not)• 11 different types of insights — from eureka…

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Slip Slop Shame: The undoing of Australia’s longest running ad campaign

November 1, 2023 Patrick Meehan Uncategorized 0:24:28

Summary:Sam and Dean discuss the long-lasting and memorable Australian ad campaign, Cancer Councils “Slip Slop Slap.” They analyse the recent update to the campaign, which added two more actions, “Seek” and “Slide,” and discuss how it has affected the effectiveness of the original message. Emphasising the power of the rule of threes in branding, marketing,…

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