Episodes

Brandwidth® Episode 8: How Not to Refresh a Brand

In this episode we discuss: The dangers associated with re-branding using the example of Harvey World Travel / Hello World. When should you re-brand? Why you should proceed with...

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Brandwidth® Episode 7: Balancing Long Term and Short Term Objectives in Marketing

In this episode we discuss: the dangers of focussing too much on short marketing objectives Are your short term campaigns damaging your brand equity? Can digital marketing be used...

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Brandwidth® Episode 5: Brand Values & Culture

In this episode we discuss: The impact that understanding your brand can have on your organisational culture. Why brand values need to be more than some words on a...

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Brandwidth® Episode 4: What is Customer Service?

In this episode we discuss: The ban of plastic bags from supermarkets Should brands take a role in social issues?
 Net neutrality and censorship  We touch a little on...

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Brandwidth™ Episode 3: The Cost of Fear in Marketing

In this episode we discuss: Aldi’s launch into Australia Brand strategy is like insurance Content marketing & providing value Various approaches to creating content Resources Mentioned Content Inc. by...

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