Is The Medium The Message?
Does where you advertise impact how your brand is perceived?Spoiler: It absolutely does. In this episode of The Brandwidth Podcast, Sam and Dean dive into the relationship between advertising...
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Latest Episodes
Jaguar vs Mazda: The Story of Two Rebrands
What makes a rebrand actually work, and what happens when it tries too hard? In this episode of the Brandwidth podcast, Sam and Dean break down two big auto...
Digital Marketing Is Dead!
So naturally, everyone’s asking the question:Is digital marketing dead? Spoiler: nope. Then again, people said radio, TV, and print were dead too… So, of course, digital marketing is not...
Via Negativa Branding
What if the secret to better branding isn’t doing more — but doing less (and avoiding the wrong things)? In this thought-provoking episode of the Brandwidth podcast, Dean and...
WTF is Account Based Marketing?
SEO not cutting it for your niche B2B biz? Time to think differently. In this episode of Brandwidth, Sam and Dean unpack the power of Account-Based Marketing (ABM) —...
11 Types of Insight
Ever wondered what a real marketing insight is and why it matters? In this episode of Brandwidth, Sam and Dean go deep into the world of insights and how...
What is the Brandwidth™ Podcast?
Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.
Who We Are
Dean Millson
Working across both brand design and strategy roles in his home town of Melbourne over the last twenty years, Dean’s been a graphic designer and studio director, and a design lecturer. In 2009 he took up a brand strategy role at Di Marca and they haven’t been able to get rid of him since.
Sam McEwin
Founder & Director of BizWisdom digital agency, Sam spends his days leading a team of dedicated growth marketers, who work tirelessly helping businesses of all sizes achieve incredible growth.