All About Marketing Orientation
Ready to stop guessing what your customers want, and actually know? In this episode of Brandwidth, Sam and Dean get real about what it means to be truly market-oriented,...
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Latest Episodes
Much Ado About Marketing Funnels
What’s the deal with marketing funnels? We hear the term everywhere, but what actually is a marketing funnel? Does it have a place in a sophisticated marketing machine or...
Marketing Attribution is F@#*ed!
Marketing attribution f@#*ed! In this Brandwidth® episode, Sam and Dean dive into one of the biggest challenges facing modern marketers—accurately measuring what’s driving results. From the flawed multi-touch models...
Do you know your marketing influencers?
How well do you know your marketing influencers? Can you tell Gary Vee quotes from Simon Sinek? These are exactly the question Sam asked Dean in this entertaining episode...
How to change anyone’s mind
Struggling to win over customers or clients? What if the key to changing minds isn’t about saying more—but doing less? If you’re a business owner, understanding the art of...
The 60:40 Rule, but this time it’s for B2B (And it’s not 60:40)
We’ve all heard the famous 60% brand-building, 40% activation rule, but most of the research behind it comes from B2C. So what happens when we apply this to B2B?...
What is the Brandwidth™ Podcast?
Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.
Who We Are
Dean Millson
Working across both brand design and strategy roles in his home town of Melbourne over the last twenty years, Dean’s been a graphic designer and studio director, and a design lecturer. In 2009 he took up a brand strategy role at Di Marca and they haven’t been able to get rid of him since.
Sam McEwin
Founder & Director of BizWisdom digital agency, Sam spends his days leading a team of dedicated growth marketers, who work tirelessly helping businesses of all sizes achieve incredible growth.