If You Go Woke, Will You Really Go Broke?
Purpose-Driven or Perilous? Brands are increasingly under pressure to take a stand on social issues, known as purpose-driven branding. But high-profile cases like Bud Light, Target, and Gillette highlight...
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Latest Episodes
The Marketing AI Episode
In this episode of the Brandwidth podcast, Sam McEwin and Dean Millson discuss the topic of AI (Artificial Intelligence) and its potential impact on branding and marketing. They approach...
Should small brands even brand and if so, how?
Sam McEwin and Dean Millson discuss the importance of branding for small businesses. They explain that branding is not just for big companies, but can also be beneficial for...
Brand Stages – Priorities for New, Semi-Established, and Established Brands
Sam McEwin and Dean Millson are the hosts of the Brandwidth podcast. They are experienced marketers and brand strategists who share their insights and expertise on branding and marketing...
The Most Effective Types of Distinctive Assets
Sam McEwin and Dean Millson are the hosts of the Brandwidth podcast. They are marketing and branding experts who bring their knowledge and insights to the show. Summary: Sam...
The Power of Ad Attention – Effectiveness Through Attention Time
Sam McEwIn and Dean Millson discuss the importance of attention in advertising and the findings of Professor Karen Nelson Field’s research on attention. They explore the impact of attention...
What is the Brandwidth™ Podcast?
Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.
Who We Are
Dean Millson
Working across both brand design and strategy roles in his home town of Melbourne over the last twenty years, Dean’s been a graphic designer and studio director, and a design lecturer. In 2009 he took up a brand strategy role at Di Marca and they haven’t been able to get rid of him since.
Sam McEwin
Founder & Director of BizWisdom digital agency, Sam spends his days leading a team of dedicated growth marketers, who work tirelessly helping businesses of all sizes achieve incredible growth.