Latest Episodes
Brandwidth® Episode 7: Balancing Long Term and Short Term Objectives in Marketing
In this episode we discuss: the dangers of focussing too much on short marketing objectives Are your short term campaigns damaging your brand equity? Can digital marketing be used...
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Brandwidth® Episode 6: What’s Wrong with the Way Marketing Budgets are Set?
In this episode we discuss: The concept of zero-based budgeting How should budgets be set? What is the reality of how budgets are set currently? Why is it so...
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Brandwidth® Episode 5: Brand Values & Culture
In this episode we discuss: The impact that understanding your brand can have on your organisational culture. Why brand values need to be more than some words on a...
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Brandwidth® Episode 4: What is Customer Service?
In this episode we discuss: The ban of plastic bags from supermarkets Should brands take a role in social issues? Net neutrality and censorship We touch a little on...
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Brandwidth™ Episode 3: The Cost of Fear in Marketing
In this episode we discuss: Aldi’s launch into Australia Brand strategy is like insurance Content marketing & providing value Various approaches to creating content Resources Mentioned Content Inc. by...
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Brandwidth™ Episode 02: Let’s start with first principles
In this episode we discuss: What is the first principle of marketing? Mental & physical availability. Digital advertising effectiveness strategies. Resources Mentioned Bob Hoffman – The Ad Contrarian –...
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What is the Brandwidth™ Podcast?
Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.
Who We Are
Dean Millson
Working across both brand design and strategy roles in his home town of Melbourne over the last twenty years, Dean’s been a graphic designer and studio director, and a design lecturer. In 2009 he took up a brand strategy role at Di Marca and they haven’t been able to get rid of him since.
Sam McEwin
Founder & Director of BizWisdom digital agency, Sam spends his days leading a team of dedicated growth marketers, who work tirelessly helping businesses of all sizes achieve incredible growth.