- Is your Brand Protected?
- What to look out for when Trademarking your brand.
- What to do when you find yourself in a ‘brand crisis’.
- How to choose a brand name.
- The pros and cons of the ‘nonsense name’ vs the ‘generic name’.
- The impact of domain name on SEO.
- Does your brand pass the bus test?
- Can you tell the difference between Twisties & Cheese Twists?
Resources Mentioned
IP Australia – https://www.ipaustralia.gov.au/trade-marks
Dean’s Blog – http://brandingandstrategyblog.com/
The Real Kiss FM – https://kissfm.com.au/dimarca.com.au