• Is your Brand Protected?
  • What to look out for when Trademarking your brand.
  • What to do when you find yourself in a ‘brand crisis’.
  • How to choose a brand name.
  • The pros and cons of the ‘nonsense name’ vs the ‘generic name’.
  • The impact of domain name on SEO.
  • Does your brand pass the bus test?
  • Can you tell the difference between Twisties & Cheese Twists?

Resources Mentioned

IP Australiahttps://www.ipaustralia.gov.au/trade-marks
Dean’s Bloghttp://brandingandstrategyblog.com/
The Real Kiss FMhttps://kissfm.com.au/dimarca.com.au

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