In this episode we discuss:
  • What is the first principle of marketing?
  • Mental & physical availability.
  • Digital advertising effectiveness strategies.

Resources Mentioned

Bob Hoffman – The Ad Contrarian –

The First Principle of Advertising (The Ad Contrarian) –

Advertising and the Mind of the Consumer: What works, what doesn’t and why: What Works, What Doesn’t, and Why by Max Sutherland –

How Brands Grow by Byron Sharp –


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