In this episode we discuss:
- What is the first principle of marketing?
- Mental & physical availability.
- Digital advertising effectiveness strategies.
Bob Hoffman – The Ad Contrarian – http://adcontrarian.blogspot.com/
The First Principle of Advertising (The Ad Contrarian) – http://adcontrarian.blogspot.com/2018/08/the-first-principle-of-advertising.html
Advertising and the Mind of the Consumer: What works, what doesn’t and why: What Works, What Doesn’t, and Why by Max Sutherland – https://www.amazon.com.au/Advertising-Mind-Consumer-doesnt-Doesnt-ebook/dp/B003KK6GPU
How Brands Grow by Byron Sharp – https://www.amazon.com.au/How-Brands-Grow-What-Marketers/dp/0195573560