In this episode we discuss:
- Aldi’s launch into Australia
- Brand strategy is like insurance
- Content marketing & providing value
- Various approaches to creating content
Resources Mentioned
Content Inc. by Joe Pulizzi – https://www.amazon.com/Content-Inc-Entrepreneurs-Successful-Businesses/dp/125958965X
Free Writing – https://en.wikipedia.org/wiki/Free_writing
Seth Godin – https://seths.blog/
Dean’s Blog – http://brandingandstrategyblog.com/