In this episode we discuss:
  • the dangers of focussing too much on short marketing objectives
  • Are your short term campaigns damaging your brand equity?
  • Can digital marketing be used to drive brand awareness
  • How do long term factors influence short term decision making

Resources Mentioned

Les Binet & Peter Field – The Long & the Short of It –

Robert B Cialdini – Influence: The Psychology of Persuasion –


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