In this episode we discuss:
  • How price sensitivity & brand loyalty change during economic downturns
  • Why the decisions we make as brands are amplified during times of recession
  • The not so obvious market opportunity (or threat) that exists right now
  • The pricing strategy discussions that all brands should be having right now

Resources Mentioned

IPSOS – Consumers Sacrifice New Products and Usual Brands During Economic Downturn –

Betsy Bohlen, Steve Carlotti, and Liz Mihas – How the recession has changed US consumer behavior –


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