In this episode we discuss:
  • How price sensitivity & brand loyalty change during economic downturns
  • Why the decisions we make as brands are amplified during times of recession
  • The not so obvious market opportunity (or threat) that exists right now
  • The pricing strategy discussions that all brands should be having right now

Resources Mentioned

IPSOS – Consumers Sacrifice New Products and Usual Brands During Economic Downturn – https://www.ipsos.com/en-us/consumers-sacrifice-new-products-and-usual-brands-during-economic-downturn

Betsy Bohlen, Steve Carlotti, and Liz Mihas – How the recession has changed US consumer behavior – https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/how-the-recession-has-changed-us-consumer-behavior

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