- Word of mouth is always seen as important, but why aren’t we more strategic about it?
- What is a Talk Trigger?
- What’s the difference between a USP and a Talk Trigger?
Types of Talk Triggers – Talkable Empathy, Talkable Usefulness, Talkable Generosity, Talkable Speed, Talkable Attitude
Talk Trigger Criteria – Be Remarkable, Be Relevant, Be Reasonable, Be Repeatable
Air NZ Sky Couch – https://www.airnewzealand.com.au/economy-skycouch
Holiday World & Splashin’ Safari – https://www.holidayworld.com/holiblog/2000/10/21/holiday-worlds-free-drinks-wins-international-award/