- Word of mouth is always seen as important, but why aren’t we more strategic about it?
- What is a Talk Trigger?
- What’s the difference between a USP and a Talk Trigger?
Types of Talk Triggers – Talkable Empathy, Talkable Usefulness, Talkable Generosity, Talkable Speed, Talkable Attitude
Talk Trigger Criteria – Be Remarkable, Be Relevant, Be Reasonable, Be Repeatable
Skip’s Kitchen – https://www.cbc.ca/radio/undertheinfluence/how-a-deck-of-cards-earns-one-restaurant-lineups-out-the-door-1.5103238
Five Guys Fries – https://www.mashed.com/228032/why-five-guys-always-gives-you-so-many-extra-fries/
Penn & Teller – https://www.latimes.com/travel/deals/la-tr-vegas-penn-teller-free-20160712-snap-story.html
Air NZ Sky Couch – https://www.airnewzealand.com.au/economy-skycouch
Umpqua Bank – https://www.businessinsider.com.au/umpqua-bank-offers-customers-direct-access-to-its-ceo-from-its-stores-2012-2
Holiday World & Splashin’ Safari – https://www.holidayworld.com/holiblog/2000/10/21/holiday-worlds-free-drinks-wins-international-award/
Dr. Snip – http://www.finkbuilt.com/blog/vasectomy-clinic-pocket-snips/