In this episode we discuss:
  • Word of mouth is always seen as important, but why aren’t we more strategic about it?
  • What is a Talk Trigger?
  • What’s the difference between a USP and a Talk Trigger?

Types of Talk Triggers – Talkable Empathy, Talkable Usefulness, Talkable Generosity, Talkable Speed, Talkable Attitude

Talk Trigger Criteria – Be Remarkable, Be Relevant, Be Reasonable, Be Repeatable

Resources Mentioned

Skip’s Kitchen

Five Guys Fries

Penn & Teller

Air NZ Sky Couch

Umpqua Bank

Holiday World & Splashin’ Safari

Dr. Snip



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