In this episode we discuss:
- The scary fact that 60% of digital advertising spend is spent with just two companies, Facebook & Google.
- How did Google ads evolve and why are they now dominated by big brands?
- Are we now seeing a golden age for new digital channels?
- What are the top 5 digital channels which are not owned by Facebook or Google?
Resources Mentioned
Taboola – https://advertise.taboola.com/drive_traffic
Outbrain – https://www.outbrain.com/
Digital Out of Home – https://iabaustralia.com.au/resource/dooh-buyers-guide/
Petrol Station Ads – http://valmorganoutdoor.com/on-the-go/
Amazon Ads – https://advertising.amazon.com/
Ebay Ads – https://www.ebayads.com/ad-solutions/ad-formats/
Spotify Ads – https://ads.spotify.com/en-AU/
Catch Up TV Advertising – https://iabaustralia.com.au/programmatic-tv-and-digital-campaigns/