In this episode we discuss:
  • Why you don’t mess with social media influencers on social media.
  • If not sales, what should marketing be ultimately measured by?
  • What is the leading brand of politics in Australia?
  • What really is “the Murdoch press” anyway?
  • Is news media a product and if so, should they tailor that product to fit a particular market?
  • Is politics the one true case where brand purpose makes actual sense?

Resources Mentioned

Prof. Byron Sharp – How Brands Grow –

Dee Madigan – The Hard Sell: The tricks of political advertising –


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