In this episode we discuss:
  • What is the 95:5 rule for B2B brands?
  • Why it should really be the 5:95 rule
  • Is B2B marketing really any different to B2C?
  • Where can your future B2B decision-maker be found today?
  • What Dean catching a train has to do with B2B brand building

As promised in the show, the number of carwashes per day in Australia is approx. – 450,000 – that’s 164.25M a year! (This is based on 3,000 car wash sites around Australia (source: doing 200 a day on average. We know of a few of sites here in Australia that average 400 cars a day)

Resources Mentioned

B2B Institute – How B2B Brands Grow –



Google Podcasts
RSS Feed

Leave a Reply