In this episode we discuss:
  • Do loyalty programs improve loyalty?
  • Can loyalty programs increase growth?
  • What is the impact of loyalty programs on overall profitability?
  • What are the 4 types of buyers we should think about when it comes to buyer loyalty?
  • Which loyalty programs do work?
  • What models might be worth considering when it comes to loyalty programs?
  • And does Professor Byron Sharp listen to the Brandwidth podcast?

Resources Mentioned

Prof. Byron Sharp – How Brands Grow – https://www.amazon.com.au/How-Brands-Grow-What-Marketers/dp/0195573560

Marketer and Consumer agree to marriage counselling Video – https://www.linkedin.com/posts/markritson_marketer-and-consumer-agree-to-marriage-counselling-activity-6869769127054180352-8dWp

 

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