In this episode we discuss:
- Do loyalty programs improve loyalty?
- Can loyalty programs increase growth?
- What is the impact of loyalty programs on overall profitability?
- What are the 4 types of buyers we should think about when it comes to buyer loyalty?
- Which loyalty programs do work?
- What models might be worth considering when it comes to loyalty programs?
- And does Professor Byron Sharp listen to the Brandwidth podcast?
Prof. Byron Sharp – How Brands Grow – https://www.amazon.com.au/How-Brands-Grow-What-Marketers/dp/0195573560