We’ve all heard the famous 60% brand-building, 40% activation rule, but most of the research behind it comes from B2C. So what happens when we apply this to B2B?
In this episode of Brandwidth®, Sam and Dean dig deep into the data, asking if the same formula holds true for B2B brands—or if it needs a serious rethink.
They explore questions like:
- Should B2B brands flip the script on this ratio?
- How does demand generation and brand awareness differ for B2B?
- When should sales activation take priority in your strategy?
Ready to rethink your approach? Listen now to find out!
#B2B #Marketing #Brand #Sales #Demand #B2BMarketingPrinciples #BrandBuilding #Strategies #SalesActivationTactics #B2BBrandGrowth
| Timestamp | Summary |
|---|---|
| 0:26 | New Insights on B2B Marketing from Peter Weinberg and John Lombardo |
| 2:32 | B2B Marketing Effectiveness |
| 7:48 | Balancing Sales Activation and Brand Building in Marketing Strategies |
| 11:05 | The Evolution of Direct Response Marketing |
| 12:28 | Capturing Demand and Building Trust in New Business Marketing |
| 14:26 | Maximizing Direct Response and Brand Building in Marketing Strategies |
| 17:03 | Creating Demand and Nurturing Customers for Unfair Market Advantage |
| 20:08 | Balancing Sales Activation and Brand Building for New Marketers |
| 21:14 | Engage With Us and Keep Growing Your Business |