In this episode we discuss: The scary fact that 60% of digital advertising spend is spent with just two companies, Facebook & Google. How did Google ads evolve and why are they now dominated by big brands? Are we now seeing a golden age for new digital channels? What are the top 5 digital channels…
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In this episode we discuss: The conflict associated with brand design vs search engine optimisation when designing a new website. What happens when you leave your critical web design decisions to you brand agency? What happens when you leave your critical web design decisions to you SEO agency? Why Google loves long form text. Is…
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In this episode we discuss: The concept of zero-based budgeting How should budgets be set? What is the reality of how budgets are set currently? Why is it so hard to increase marketing budgets, even when results are good? Is there a more agile model for budgeting? Why marketers might need to get more serious…
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In this episode we discuss: Aldi’s launch into Australia Brand strategy is like insurance Content marketing & providing value Various approaches to creating content Resources Mentioned Content Inc. by Joe Pulizzi – https://www.amazon.com/Content-Inc-Entrepreneurs-Successful-Businesses/dp/125958965X Free Writing – https://en.wikipedia.org/wiki/Free_writing Seth Godin – https://seths.blog/ Dean’s Blog – http://brandingandstrategyblog.com/ Subscribe Itunes Stitcher Google Podcasts Deezer RSS Feed
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In this episode we discuss: What is the first principle of marketing? Mental & physical availability. Digital advertising effectiveness strategies. Resources Mentioned Bob Hoffman – The Ad Contrarian – http://adcontrarian.blogspot.com/ The First Principle of Advertising (The Ad Contrarian) – http://adcontrarian.blogspot.com/2018/08/the-first-principle-of-advertising.html Advertising and the Mind of the Consumer: What works, what doesn’t and why: What Works,…
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Chapters 02:11 What To Look Out For When Trademarking Your Brand 06:14 What To Do When You Find Yourself in a ‘Brand Crisis’ 11:10 Made up Brand names & Invented Business Names 12:42 The Impact of Domain Name and SEO 14:42 Choosing a name for your business 20:27 Google Algorithm Changes 22:25 SEO Keyword in…
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Brandwidth™ is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between. In this short episode, Brandwidth hosts Dean Millson and Sam McEwin introduce themselves and concept behind the show. Resources Mentioned Sam’s Agency…
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