In this episode we discuss:
- The impact that understanding your brand can have on your organisational culture.
- Why brand values need to be more than some words on a wall
- How your values can create behaviours
- How to create ‘sticky statements’ that become memorable
- Why if you need to include the word ‘trust’ in your brand values, you might have a problem.
- Why you need to get to the essence of your brand values
- What is the right number of brand values