In this episode we discuss:
  • The impact that understanding your brand can have on your organisational culture.
  • Why brand values need to be more than some words on a wall
  • How your values can create behaviours
  • How to create ‘sticky statements’ that become memorable
  • Why if you need to include the word ‘trust’ in your brand values, you might have a problem.
  • Why you need to get to the essence of your brand values
  • What is the right number of brand values

Resources Mentioned

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