Richard Thaler – Nudge: Improving decisions about health, wealth and happiness- https://www.amazon.com.au/Nudge-Improving-Decisions-Health-Happiness/dp/014311526X
Richard Thaler – Misbehaving: The making of behavioural economics – https://www.amazon.com.au/Misbehaving-Behavioral-Economics-Richard-Thaler/dp/039335279X
Richard Shotton – The Choice Factory: 25 behavioural biases that influence what we buy – https://www.amazon.com.au/Choice-Factory-Behavioural-Biases-Influence/dp/085719609X
Rory Sutherland – Alchemy: The surprising power of ideas that don’t make sense – https://www.amazon.com.au/Alchemy-Surprising-Power-Ideas-Sense-ebook/dp/B01F1HOAWA
22 Immutable Laws of Branding – Trout & Reis – https://www.amazon.com.au/22-Immutable-Laws-Marketing-Violate/dp/0887306667
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