In this episode we discuss:
  • Traditional Economic Theory vs Behavioural Economic Theory
  • Behavioural biases – the shortcuts our minds use to make decisions and what it means for marketers
  • Costly Signalling Theory and examples in life and marketing
  • Why a brand is a costly signal
  • Loss aversion and its roots from our evolution
  • Signalling in a B2B context
  • Heuristics

Resources Mentioned

Richard Thaler – Nudge: Improving decisions about health, wealth and happiness-

Richard Thaler – Misbehaving: The making of behavioural economics –

Richard Shotton – The Choice Factory: 25 behavioural biases that influence what we buy –

Rory Sutherland – Alchemy: The surprising power of ideas that don’t make sense –

22 Immutable Laws of Branding – Trout & Reis –


Google Podcasts
RSS Feed

Leave a Reply