In this episode of the Brandwidth podcast, Sam McEwin and Dean Millson discuss the topic of AI (Artificial Intelligence) and its potential impact on branding and marketing. They approach the topic with curiosity and explore how AI can be used as a creative partner and a new creative medium. They emphasise the importance of asking the right questions and using AI to generate ideas and insights. They also discuss the potential risks and ethical considerations associated with AI.
Key Takeaways:
- AI can be used as a creative partner and a new creative medium in branding and marketing.
- Asking the right questions is crucial when using AI to generate ideas and insights.
- AI can help with idea generation, creative strategy, and content creation.
- AI can provide structure and guidance in following established models and frameworks.
- AI can enhance brainstorming sessions and improve the efficiency of the creative process.
Quotes:
- “Asking better questions leads to better outcomes.” – Julian Cole
- “Brainstorming is not efficient, but interrogating ideas is.” – Dean Millson
- “Creativity and the human brain are still essential in the AI era.” – Sam McEwin
| Timestamp | Summary |
|---|---|
| 0:00:32 | Introduction to the podcast and topic of AI |
| 0:01:55 | Discussion on the overwhelming amount of AI content |
| 0:03:23 | Approaching AI with curiosity and as a creative medium |
| 0:06:52 | Using AI for content generation and idea generation |
| 0:09:43 | Julian Cole’s approach to using AI for creative strategy |
| 0:11:20 | AI as a tool for brainstorming and generating ideas |
| 0:12:47 | Wrapping up the discussion on AI and its potential uses |
| 0:12:47 | Discussion about the quality of AI-generated content |
| 0:13:11 | Examples of how AI-generated prompts can be useful |
| 0:15:07 | Using AI-generated prompts for brainstorming and copywriting |
| 0:16:18 | The advantage of completeness in brainstorming with AI |
| 0:19:19 | The potential for AI-generated prompts to create paradoxes |
| 0:19:44 | The importance of using good prompts for better AI output |
| 0:21:39 | Comparing AI-generated music to AI-generated content |
| 0:22:07 | The role of the individual in interpreting and polishing AI-generated content |
| 0:23:06 | The potential for AI assistants in various industries |
| 0:24:21 | The usefulness of AI as a personal coach and for providing structure |
| 0:24:21 | Using established models to explain and improve understanding |
| 0:25:33 | AI as a tool to help remember and apply knowledge |
| 0:26:26 | Training your own AI models for personal use |
| 0:27:18 | Ethical concerns about sharing sensitive information with AI |
| 0:28:13 | Ownership and privacy of data used by AI |
| 0:30:09 | Will AI replace jobs? |
| 0:31:12 | How agencies should use AI creatively |
| 0:33:14 | AI replacing low-value services |
| 0:34:39 | Impact on cheap design services like 99designs |
| 0:35:34 | AI as a new cheap option for those who don’t value quality |
| 0:36:03 | Increasing output and value of agencies like ours |
| 0:36:43 | The importance of having an expert behind AI tools |
| 0:37:23 | The challenge of going beyond surface-level results |
| 0:38:57 | The role of designers in the age of AI |
| 0:39:26 | The need for human expertise in decision-making |
| 0:40:08 | The possibility of AI replacing Google search |
| 0:40:23 | Encouraging audience engagement and feedback |
| 0:41:01 | Promoting the podcast and asking for reviews |
| 0:41:23 | Closing remarks and farewells |