B2B

Instabrands

August 26, 2024 Brandwidth Advertising, AI, B2B, Brand Guidelines, Brand Strategy, Consumer Behaviour 0:50:30

Is your brand ready for the online-only marketplace? In this episode of the Brandwidth® Podcast, Sam McEwin and Dean Millson shine the light on “InstaBrands.” The rise of these online-only brands opens doors of opportunities and profitability, but it also raises an important question: Should the branding approach for Insta Brands differ from traditional methods?…

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Is the 95:5 rule the new 60:40 for B2B?

June 8, 2022 Brandwidth B2B 0:35:41

Get ready for another insightful episode of Brandwidth – ‘Big Ideas on Small Business Marketing’! In this episode, we introduce you to the 95:5 rule and discuss key marketing strategies that can help you grow your small business.  Throughout the episode, we cover topics such as why focusing too much on immediate engagement or downloads can…

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