In this episode we discuss:
  • The impact that perceptual cues have on advertising.
  • How Australian brands such as Bunnings and JB Hifi have used perceptual cues to strengthen their brands.
  • How to use implicit memory to appear more attractive.
  • And why all roads always lead back to positioning.

Resources Mentioned

Prof. Byron Sharp – How Brands Grow – https://www.amazon.com.au/How-Brands-Grow-What-Marketers/dp/0195573560

Jonah Berger & Gráinne Fitzsimons – Dogs on the Street, Pumas on your feet: How Cues in the Environment Influence Product Evaluation and Choice – http://knowledge.wharton.upenn.edu/wp-content/uploads/2013/09/13511.pdf

Samir Mamadehussene – Price-Matching Guarantees as a Direct Signal of Low Prices – https://editorialexpress.com/cgi-bin/conference/download.cgi?db_name=IIOC2018&paper_id=151

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