In this episode we discuss:
  • The impact that perceptual cues have on advertising.
  • How Australian brands such as Bunnings and JB Hifi have used perceptual cues to strengthen their brands.
  • How to use implicit memory to appear more attractive.
  • And why all roads always lead back to positioning.

Resources Mentioned

Prof. Byron Sharp – How Brands Grow –

Jonah Berger & Gráinne Fitzsimons – Dogs on the Street, Pumas on your feet: How Cues in the Environment Influence Product Evaluation and Choice –

Samir Mamadehussene – Price-Matching Guarantees as a Direct Signal of Low Prices –


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