In this episode we discuss:
- The impact that perceptual cues have on advertising.
- How Australian brands such as Bunnings and JB Hifi have used perceptual cues to strengthen their brands.
- How to use implicit memory to appear more attractive.
- And why all roads always lead back to positioning.
Prof. Byron Sharp – How Brands Grow – https://www.amazon.com.au/How-Brands-Grow-What-Marketers/dp/0195573560
Jonah Berger & Gráinne Fitzsimons – Dogs on the Street, Pumas on your feet: How Cues in the Environment Influence Product Evaluation and Choice – http://knowledge.wharton.upenn.edu/wp-content/uploads/2013/09/13511.pdf
Samir Mamadehussene – Price-Matching Guarantees as a Direct Signal of Low Prices – https://editorialexpress.com/cgi-bin/conference/download.cgi?db_name=IIOC2018&paper_id=151