- The evolution of consumer buyer journey frameworks
- Initial consideration vs active evaluation
- The latest research into active evaluation
- What exactly is the ‘messy middle’
- Exploration and evaluation loops
- The power of purchasing triggers
- Is purchase abandonment a bigger issue than cart abandonment?
- Behavioural biases raise their head again
Resources Mentioned
Decoding Decisions: The Messy Middle of Purchase Behaviour – https://www.thinkwithgoogle.com/_qs/documents/9998/Decoding_Decisions_The_Messy_Middle_of_Purchase_Behavior.pdf
MickInsey & Company – The Consumer Journey – https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-consumer-decision-journey
Think with Google – Decoding how consumers make purchase decisions – https://www.thinkwithgoogle.com/intl/en-aunz/consumer-insights/consumer-journey/decoding-how-consumers-make-purchase-decisions/
Rory Sutherland – Alchemy: The surprising power of ideas that don’t make sense – https://www.amazon.com.au/Alchemy-Surprising-Power-Ideas-Sense-ebook/dp/B01F1HOAWA
22 Immutable Laws of Branding – Trout & Reis – https://www.amazon.com.au/22-Immutable-Laws-Marketing-Violate/dp/0887306667
Subscribe