In this episode we discuss:
  • What job are we ‘hiring’ the products we purchase to perform?
  • The surprising truth behind milkshake purchasing behaviour
  • A better question to ask consumers than “why” they purchased something
  • Are two jobs to be done better than one?
  • Why you should talk to your customers instead of talking about yourself
  • Does something need to be ugly to be believably functional?

Resources Mentioned

Clayton M. Christensen, Scott Cook, and Taddy Hall – Marketing Malpractice: The Cause and the Cure –

Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan – Know Your Customers’ “Jobs to Be Done” –

Clay Christensen – The “Job” of a McDonald’s Milkshake –

Brand Deck

Trigger Cards


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