How to change anyone’s mind
Struggling to win over customers or clients? What if the key to changing minds isn’t about saying more—but doing less? If you’re a business owner, understanding the art of...
The 60:40 Rule, but this time it’s for B2B (And it’s not 60:40)
We’ve all heard the famous 60% brand-building, 40% activation rule, but most of the research behind it comes from B2C. So what happens when we apply this to B2B?...
Creating Demand
Did you know that smart marketing decisions during a downturn can change your business forever? During the Great Depression, Kellogg’s dominated the market with one bold move: they doubled...
Instabrands
Is your brand ready for the online-only marketplace? In this episode of the Brandwidth® Podcast, Sam McEwin and Dean Millson shine the light on “InstaBrands.” The rise of these...
If You Go Woke, Will You Really Go Broke?
Purpose-Driven or Perilous? Brands are increasingly under pressure to take a stand on social issues, known as purpose-driven branding. But high-profile cases like Bud Light, Target, and Gillette highlight...
The Marketing AI Episode (v1.0)
In this episode of the Brandwidth podcast, Sam McEwin and Dean Millson discuss the topic of AI (Artificial Intelligence) and its potential impact on branding and marketing. They approach...