The Messy Middle of Purchase Behaviour
In this episode we discuss: The evolution of consumer buyer journey frameworks Initial consideration vs active evaluation The latest research into active evaluation What exactly is the ‘messy middle’...
Costly Signalling Theory and Behavioural Science in Marketing
In this episode we discuss: Traditional Economic Theory vs Behavioural Economic Theory Behavioural biases – the shortcuts our minds use to make decisions and what it means for marketers...
Price Sensitivity & Brand Loyalty During a Recession
In this episode we discuss: How price sensitivity & brand loyalty change during economic downturns Why the decisions we make as brands are amplified during times of recession The...
Brand Agency vs SEO Agency – Who should you turn to when designing a new website?
In this episode we discuss: The conflict associated with brand design vs search engine optimisation when designing a new website. What happens when you leave your critical web design...
How to Create a Brand Name
In this episode we discuss: Dean Millson’s tried and tested method for creating memorable brand names. The four core types of name and how they differ. Dangers of selecting...
Perceptual Cues, Priming and the Impact on Advertising
In this episode we discuss: The impact that perceptual cues have on advertising. How Australian brands such as Bunnings and JB Hifi have used perceptual cues to strengthen their...