What is Customer Service?
In this episode we discuss: The ban of plastic bags from supermarkets Should brands take a role in social issues? Net neutrality and censorship We touch a little on...
The Cost of Fear in Marketing
In this episode we discuss: Aldi’s launch into Australia Brand strategy is like insurance Content marketing & providing value Various approaches to creating content Resources Mentioned Content Inc. by...
Let’s start with first principles
In this episode we discuss: What is the first principle of marketing? Mental & physical availability. Digital advertising effectiveness strategies. Resources Mentioned Bob Hoffman – The Ad Contrarian –...
Is your brand protected?
Chapters 02:11 What To Look Out For When Trademarking Your Brand 06:14 What To Do When You Find Yourself in a ‘Brand Crisis’ 11:10 Made up Brand names &...
The all important introductory episode
Brandwidth™ is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad,...