Let’s start with first principles

In this episode we discuss: What is the first principle of marketing? Mental & physical availability. Digital advertising effectiveness strategies. Resources Mentioned Bob Hoffman – The Ad Contrarian – The First Principle of Advertising (The Ad Contrarian) – Advertising and the Mind of the Consumer: What works, what doesn’t and why: What Works,…

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Is your brand protected?

Chapters 02:11 What To Look Out For When Trademarking Your Brand  06:14 What To Do When You Find Yourself in a ‘Brand Crisis’  11:10 Made up Brand names & Invented Business Names  12:42 The Impact of Domain Name and SEO  14:42 Choosing a name for your business  20:27 Google Algorithm Changes  22:25 SEO Keyword in…

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The all important introductory episode

Brandwidth™ is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between. In this short episode, Brandwidth hosts Dean Millson and Sam McEwin introduce themselves and concept behind the show.  Resources Mentioned Sam’s Agency…

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