Let’s start with first principles
In this episode we discuss: What is the first principle of marketing? Mental & physical availability. Digital advertising effectiveness strategies. Resources Mentioned Bob Hoffman – The Ad Contrarian – http://adcontrarian.blogspot.com/ The First Principle of Advertising (The Ad Contrarian) – http://adcontrarian.blogspot.com/2018/08/the-first-principle-of-advertising.html Advertising and the Mind of the Consumer: What works, what doesn’t and why: What Works,…
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