What’s Wrong with the Way Marketing Budgets are Set?
In this episode we discuss: The concept of zero-based budgeting How should budgets be set? What is the reality of how budgets are set currently? Why is it so...
Brand Values & Culture
In this episode we discuss: The impact that understanding your brand can have on your organisational culture. Why brand values need to be more than some words on a...
What is Customer Service?
In this episode we discuss: The ban of plastic bags from supermarkets Should brands take a role in social issues? Net neutrality and censorship We touch a little on...
The Cost of Fear in Marketing
In this episode we discuss: Aldi’s launch into Australia Brand strategy is like insurance Content marketing & providing value Various approaches to creating content Resources Mentioned Content Inc. by...
Let’s start with first principles
In this episode we discuss: What is the first principle of marketing? Mental & physical availability. Digital advertising effectiveness strategies. Resources Mentioned Bob Hoffman – The Ad Contrarian –...
Is your brand protected?
Chapters 02:11 What To Look Out For When Trademarking Your Brand 06:14 What To Do When You Find Yourself in a ‘Brand Crisis’ 11:10 Made up Brand names &...