Sam McEwin and Dean Millson discuss the importance of branding for small businesses. They explain that branding is not just for big companies, but can also be beneficial for small brands. They outline a methodology that they use to help small businesses grow and succeed. They emphasize the importance of balancing activities that drive initial…
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Sam McEwin and Dean Millson are the hosts of the Brandwidth podcast. They are experienced marketers and brand strategists who share their insights and expertise on branding and marketing topics. **Summary:**Sam and Dean discuss the different stages of brands and the priorities at each stage. They start with new brands, emphasizing the importance of focusing…
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Sam McEwin and Dean Millson are the hosts of the Brandwidth podcast. They are marketing and branding experts who bring their knowledge and insights to the show. Summary: Sam and Dean discuss the power of visual assets in marketing and branding. They reference a chart from Ipsos that ranks different visual assets based on their…
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Sam McEwIn and Dean Millson discuss the importance of attention in advertising and the findings of Professor Karen Nelson Field’s research on attention. They explore the impact of attention on memory and brand recall, as well as the different channels that attract attention, such as television, catch-up TV, and mobile phones. The conversation highlights the…
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In this episode we discuss: Why is so much marketing literature focussed on B2C What does Jenni Romaniuk have to say about B2B? Does the law of double jeopardy matter for B2B as much as it does for B2C? Benefits of ling term brand building for B2B businesses Priming a buyer for your B2B brand…
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In this episode we discuss: Why you don’t mess with social media influencers on social media. If not sales, what should marketing be ultimately measured by? What is the leading brand of politics in Australia? What really is “the Murdoch press” anyway? Is news media a product and if so, should they tailor that product…
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In this episode we discuss: Branding in the B2B space compared to B2C B2B brand strategy is important as an internal driver of organisations How are B2B brands built vs B2C brands The important role of people in B2B brands The role of brand purpose in B2B Marketing mix and effectiveness in B2B brands B2B…
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In this episode we discuss: How price sensitivity & brand loyalty change during economic downturns Why the decisions we make as brands are amplified during times of recession The not so obvious market opportunity (or threat) that exists right now The pricing strategy discussions that all brands should be having right now Resources Mentioned IPSOS…
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In this episode we discuss: The conflict associated with brand design vs search engine optimisation when designing a new website. What happens when you leave your critical web design decisions to you brand agency? What happens when you leave your critical web design decisions to you SEO agency? Why Google loves long form text. Is…
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In this episode we discuss: Dean Millson’s tried and tested method for creating memorable brand names. The four core types of name and how they differ. Dangers of selecting a poor name. The specific process Dean uses to brainstorm and decide on a name Resources Mentioned Subscribe ItunesStitcherGoogle PodcastsDeezerRSS Feed
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