Unlocking Your Brand DNA
In this episode we discuss: The three types of Company DNA types. How to discover your brand’s DNA. Surprising truths some brands discover when they unlock their brand DNA....
How Not to Refresh a Brand
In this episode we discuss: The dangers associated with re-branding using the example of Harvey World Travel / Hello World. When should you re-brand? Why you should proceed with...
Balancing Long Term and Short Term Objectives in Marketing
In this episode we discuss: the dangers of focussing too much on short marketing objectives Are your short term campaigns damaging your brand equity? Can digital marketing be used...
What’s Wrong with the Way Marketing Budgets are Set?
In this episode we discuss: The concept of zero-based budgeting How should budgets be set? What is the reality of how budgets are set currently? Why is it so...
Brand Values & Culture
In this episode we discuss: The impact that understanding your brand can have on your organisational culture. Why brand values need to be more than some words on a...
What is Customer Service?
In this episode we discuss: The ban of plastic bags from supermarkets Should brands take a role in social issues? Net neutrality and censorship We touch a little on...